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A recent paper from the Association of Psychological Science was pretty clear that there's little evidence for any matching algorithm's scientific merit ("no compelling evidence supports matching sites" claims that mathematical algorithms work"), but the OKCupid users I spoke to generally seemed to believe there was something in it -- even if it was just filtering out their polar opposites.

In fact in some cases, the subtext was that it worked a bit too well: "The guy with the highest match percentage that I went on dates with seemed more like a friend, though.

Moreover, Pew’s statistics were reliant on surveys, where traces of lingering stigma are likely to have had an impact on the answers of some of those polled.

Just two years on, the one-in-five figure is beginning to look quaint in a booming industry worth around billion a year worldwide.

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The World Weekly talks to the CEO of Clocked, an award-winning new app, about third-wave dating.

While categories such as "through friends", "in a bar", and "at school/work" were either declining or holding steady, one category has exploded in the last decade: "met online".

According to these stats, 20 percent of heterosexual couples sampled, and nearly 70 percent of same-sex couples met this way and its growth shows no signs of abating.

The convenience of online dating has exploded its popularity in recent years.

Sites like Ok Cupid and e Harmony make it possible to meet that special someone without ever having to leave your couch, while Tinder and similar apps let you browse for nearby singles right from your smartphone. have used an online dating service or dating app at some point.